FINANCIAL SERVICES MARKETING RESEARCH
A research and convening body for asset management and financial services marketing. Founded by 2112 Group.
CURRENT STUDYBetter budgets, mandates, measurement and questions.
2112 Labs exists to raise the standard of marketing in asset management and financial services. We publish original research, run practitioner sessions, and put numbers where the industry usually relies on instinct.
The work is independent of any client relationship. Findings are published in full and shared with everyone who takes part.
CURRENT PROGRAMME
OPENS SOON · SURVEY
A global read on budgets, mandates and measurement heading into 2027. Ten minutes to complete. Every participant receives the full dataset before publication.
Fieldwork opens in 8 days. Register to receive the questionnaire on 9 September.
The agency for financial brands
2112 Labs is the research arm of 2112 Group Ltd.
NEW YORK | LONDON | HONG KONGGet in touch to see how you and your organisation can partner with 2112 Labs for future research topics, studies or events.
COOKIE & ANALYTICS POLICY
We use Cloudflare Web Analytics to understand page views and website performance. It does not use analytics cookies or track individual visitors across websites. The analytics beacon only loads if you choose to allow it.
Your choice is saved in this browser using local storage. You can change it at any time through Privacy Settings or Cookie Policy in the footer. Opting out after previously allowing analytics stops future collection after the page refreshes.
